paid advertising management
Google and Meta ads management with conversion tracking
Google and Meta ads management can cover campaign setup, creative coordination, agreed conversion tracking and reporting. Platforms, responsibilities and budget handling are stated in the written scope.
Google and Meta ads management: what the service covers
Many businesses spend on ads for months without knowing which campaign produced an order. Clicks, calls and sales can appear in separate systems without a reliable link between them. The budget becomes guesswork: do we raise it or stop?
We start there. Before a single campaign launches we set up measurement, so you can review the outcomes that the available data can support. That step is what makes the rest of the month improvable.
Measurement first
- GA4 and Google Tag Manager: clear events for an order, a form sent, a WhatsApp tap and a call.
- Google conversions and the Meta, Snapchat and TikTok pixels: each platform learns which ad completed the goal, so its algorithm learns from real outcomes.
- Event testing by us before launch: we test the agreed events and check which tools recorded them.
- Linking orders to sales: a click is not a sale, so where possible we tie opportunities in the CRM to their ad source.
Details are on the conversion tracking page.
What we manage on each platform
- Google Search ads: appear when a customer searches for your service in their own words, with negative keywords that cut out the wrong searcher and ad copy written for each keyword group.
- Google Shopping and Performance Max: product ads with photos and prices drawn from your store feed.
- Display and YouTube: awareness, and retargeting people who visited and did not buy.
- Meta (Facebook and Instagram): audiences by interest, location or your own customer list, with retargeting of site visitors and abandoned carts.
- Snapchat: suited to brands aimed at a young audience in Saudi Arabia and the Gulf.
- TikTok: short video for products that sell well in motion.
We do not open every platform for every client. We begin with one or two where your audience is, and widen if there is a return.
An ad needs a page that receives it
An excellent ad that leads to a slow or cluttered page is wasted. If your pages do not convert, we design a campaign landing page built for a single goal: a headline matching the ad, a clear offer, and a short form or WhatsApp button. For stores we review product and cart pages.
The working cycle
- A 20-minute call. What you sell, to whom, and what a customer is worth to you.
- A written quote.
- Measurement. We set up and test the events.
- Launch. Small campaigns with a clear audience, and several ad versions we compare.
- Weekly review. We pause the weak, put more behind what works, and add negative keywords.
- Monthly report. What was spent, what it brought, and what we will change next month.
What the monthly report contains
- Spend by platform and campaign.
- Clicks, calls and the orders or bookings they produced.
- Cost per result, and how it moved from the previous month.
- Which ads, keywords or audiences worked, and which we stopped and why.
- The plan for next month.
We walk through the report with you on a short call if you like. For wider sales and ad reporting, see reporting.
Budget and contract
You pay the ad budget to the platform directly from your own ad account, and we manage the campaigns. This means the account is yours and you can see it yourself. Our management fee is set in the written quote. Read what any contract of this kind should include in ad management contracts.
What we promise and what we do not
We do not promise a number of sales, calls or a particular position. Platforms change, competition changes and customer behaviour changes. What we offer is correct measurement, steady improvement based on the numbers, and a report you can read and understand.
Who this suits
- A store on Salla, Zid or Shopify that wants ads that bring orders.
- A clinic or services company that wants calls and bookings.
- A new business that wants to test ad channels on a small budget before expanding.
- A company already spending on ads that feels it cannot see the result.
The written quote
The written quote sets the platforms we manage, the number of campaigns, the contract length and the reports. It also settles who owns the account and who pays whom.
Frequently asked questions
You pay the ad budget to Google, Meta, Snapchat or TikTok directly from your account. We only manage the campaigns, and the management fee is written in the quote.
It depends on your market, your keywords and your competitors. On the call we suggest a sensible test budget once we understand your business, and show how it would be split.
Campaigns spend their first weeks gathering data and then improve with adjustment. We do not set a date for a given number of orders, but the weekly review shows you the direction.
No. Nobody honest can promise that. What we commit to is disciplined work, clear measurement and a monthly report.
Yes. The account is in your name. You give us a management role, which you can withdraw whenever you want.
