Project story · Fabric and textile printing
Ghuniem GTP: a brand, technology and marketing partnership
PROIDEA Egypt's Ghuniem partnership: logo, catalogue, website, custom business software development, SEO and paid advertising campaigns.
About the client
Ghuniem Textile Printing (GTP) is an Egyptian fabric and textile printing business. PROIDEA Egypt worked with Ghuniem as its technology partner across its brand identity, company catalogue, website, print-house management system and digital marketing.
The challenge
The print house needed one system for printing operations, accounts, customers and the print floor, and a brand identity and website that present the company consistently.
What we built
We designed GTP’s logo and company catalogue and built its website, ghuniem.com. Our custom business software development covered print-house management, including printing operations, accounts, customers and the print floor. The digital marketing work included SEO for the website and paid advertising campaigns.
For the detailed system case study, read the GTP factory system case study.
How the work flowed
The partnership covered brand and catalogue design, the website, print-house management, SEO and advertising. Each area addressed part of the business: presenting its textile printing services, running the print house and marketing to other businesses.
Results
The paid advertising campaigns produced large B2B sales.
FAQ
Frequently asked questions
We designed the logo and company catalogue, built ghuniem.com and custom print-house management software, and delivered SEO and paid advertising campaigns.
It covers printing operations, accounts, customers and the print floor.
See the Results section above. We do not publish figures until the client approves them.
