What decides company website cost?
Company website cost is set by eight things: pages, languages, design approach, who supplies text and photos, features such as booking or a store, links to your other systems, search and tracking set-up, and hosting with support. A five-page bilingual site takes 10 working days. A site with a store and an accounting link takes weeks longer.
Why three agencies send three very different quotes
Send one brief to three agencies and the quotes come back far apart. Usually each agency pictured a different site. One priced a ready-made theme, one a fully custom design, and one added copywriting and staff training. Once you know the eight factors you can lay the quotes side by side and compare like with like.
The eight factors at a glance
| Factor | How it changes the quote | What you do |
|---|---|---|
| Pages | Each page needs design, copy and a mobile test | List the pages before you ask |
| Languages | A second language means translation, review and its own addresses | Decide whether English is needed now |
| Design | An adapted theme is quicker than a fully custom design | Send three sites you like |
| Text and photos | Who writes, who photographs | Say what you already have |
| Features | Forms, booking, store, client area | Write what a visitor should be able to do |
| Integrations | WhatsApp, CRM, accounting, stock | Name the software you use today |
| Search and tracking | Titles, descriptions, Search Console, Analytics | Ask for them in writing |
| Hosting and support | Hosting, backups, maintenance | Ask how long support lasts after launch |
What sits behind each factor
1. Pages
A five-page site (home, about, services, projects, contact) is a different job from a fifteen-page site with a page per service and a blog. Every page needs a title, a description, copy, images and a phone test.
2. Languages
An English version is not a translation pasted over the Arabic. It is a set of pages with their own title, description and Google address, reviewed by someone who writes natural English. If your customers are Arabic speakers only, start in Arabic and add English later.
3. Design
An adapted theme suits a starter site. Custom design starts from your brand and from how your customer browses. In both cases you see the pages on desktop and mobile and approve them before we write code.
4. Text and photos
The projects that run late are the ones where everyone waits for copy. If we write it, add time for drafting and review. If you write it, agree a delivery date. Real photos of your team and work convince a visitor more than stock images.
5. Features
A contact form, a WhatsApp button and a map are simple. Booking, a client area or a store carry more rules and more testing. See when you need an app and when a website is enough.
6. Integrations
When an order from the site lands in your CRM or your stock without retyping, you save hours every week. The link needs analysis and testing, so it shows up as its own line in the quote.
7. Search and tracking
We write page titles and descriptions and connect Google Search Console, Bing Webmaster Tools, Google Analytics and Microsoft Clarity. Without them you cannot tell where visitors came from or where they left.
8. Hosting and support
A site needs hosting, backups and security updates. We host on PROIDEA Egypt’s own server with Wordfence, and you can add a monthly maintenance plan.
Three mistakes that raise cost and delay launch
Changing scope after design sign-off. Adding a page or section during the build means redesign and retesting. Settle everything before you approve and park the rest on a phase-two list.
Late content. The site is ready technically while the copy is still in the owner’s head. Agree a date for text and photos, or let us write from a short interview.
Too many approvers. When five people edit the same design the notes contradict each other. Pick one person to collect feedback and sign off.
Start small on a base that can grow
You do not need to build everything at once. Launch the five-page starter site, then add a blog, a store and a client area in stages. What matters is that the first site rests on a sound base: a clear URL structure, an easy admin panel and hosting that can take more traffic. Ask any agency to write down how it would add phase two, and whether that means a rebuild or an addition.
Our package scopes and timelines
| Package | What it covers | Time |
|---|---|---|
| Starter website | Up to 5 pages in Arabic and English, form and WhatsApp button, basic SEO, Google Maps | 10 working days |
| Professional company website | Up to 15 pages, custom design, blog, full SEO, 3 months of support | 3 to 4 weeks |
| Shopify store | Arabic theme, product upload, payment and shipping, training videos | 2 to 3 weeks |
Every site we deliver includes Arabic and English versions, a design you approve before coding, a staging link, Search Console, Bing, Analytics and Clarity, a mobile PageSpeed target of 85 or more, Wordfence and backups, a handover PDF with training videos, and Google Business Profile set-up.
The written quote fixes scope and timeline. It reaches you after a 20-minute call. See packages.
Three imaginary projects to place yours
These are illustrations of the factors, not client work:
| Project | What it needs | What shapes the quote |
|---|---|---|
| Small clinic | 5 pages, WhatsApp booking, a map | Few pages, limited integration |
| Contracting company | 15 bilingual pages, project gallery, blog | Lots of copy and photos, a full second language |
| Product retailer | Store, payment and shipping, stock link | More features, integration and testing |
What to prepare before you ask for a quote
- Your company name, what you sell and to whom.
- The pages you picture.
- Three sites you like and why.
- Your logo and colours, if you have them.
- Whether text and photos are ready.
- Whether you need English.
- What a visitor should do: call, book or buy.
- The systems you want connected.
The clearer these answers, the shorter the call and the sharper the quote.
How to compare two quotes without being misled
Ask every agency the same questions:
- How many pages, in which languages?
- Custom design or adapted theme?
- Who writes the text and who supplies photos?
- Can I see the site on a staging link before it goes live?
- What happens after handover: training, support, backups?
- Who owns the domain, hosting and accounts?
A vague answer to any of these is a line that may reappear later as an extra. After handover, check the work against the website acceptance checklist.